MARKETING SERVICES
CUSTOMIZED MARKETING SERVICES & MEASURABLE RESULTS
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO – included in the base package) is the process of altering webpages of a website to make it more likely that users find it a search engine for select keyword phrases. We optimize your website to improve its rankings in organic (non-paid) search results and improve traffic to your website. This is a long-term strategy and ranking improvement is a long-term, highly competitive process.
We provide a cloud-based dashboard to help you track and understand how your site is performing. Key performance indicators include keyword rankings, traffic metrics, and engagement metrics. Clients receive ongoing brand optimization and weekly blog posts.
SOCIAL MEDIA MARKETING (SMM)
Our Social Media Marketing (SMM – included in the base package) provides routine and relevant posts on Facebook, Instagram, and LinkedIn that will keep followers engaged in your business, as well as up to date on your latest services or products.
Our SMM services include 10 monthly posts on each of the three corporate social media accounts, while the Facebook content is also posted to each of the franchisees’ local Facebook pages. These posts feed into each franchisee’s webpage on the The Flying Locksmiths website.
In addition to keeping followers engaged and up to date on your latest offerings, active social media accounts bring your business valuable credibility as consumers decide if you are the provider for them. Linking active social media to optimized webpages can also help bring your domain added authority in the eyes of Google.
SEARCH ENGINE MARKETING (SEM/PPC)
Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC), helps put your business at the forefront of search engines (Google and Bing) for prospective customers who are actively searching for and most interested in your services or products. Our dedicated SEM strategist will manage your campaign, including budgets, keywords and performance to make sure you get the most of every dollar you spend. Unlike SEO, exposure in the Ad section can happen immediately after campaigns launch.
Our cloud-based Google Data Studio dashboard will enable you to track campaign performance over time by viewing impressions (paid ad exposures to searches), clicks (web page visits), click-thru-rate (CTR), cost per click (CPC), conversions (calls and form-fills) and cost per conversion based on ad group or based on keyword-searched.
Want even more visibility into your campaign? Our cloud-based Kenshoo dashboard includes even more granular data, including but not limited to, recorded phone calls that were generated as a result of your SEM campaign.
Franchisees who add SEM will benefit from corporate-financed website retargeting at no additional charge to the franchisee. With this service, prospective customers who visit your website will be served (or “retargeted” with) digital display ads after they leave your site as they visit other websites.
REPUTATION MANAGEMENT
Do you know what is being said about your business online? Your prospective customers do. Reputation management involves monitoring and responding to reviews on popular review sites. Once we claim your profiles on popular directory and review sites, we can build your brand and ensure consistency of information. This process all supports off-page SEO.
After we establish your listings, we will notify you when your business is mentioned; you can view what’s being said about your business by viewing your dashboard. And, as long as we have your approval, we can generate and post professional responses to customers on your behalf. Key performance indicators include review volume, listing accuracy scores and rating trends.
Reputation management is essential for clearing up any issues with dissatisfied clients and improving the way you do business. While we know you don’t have the time or resources to do this every day yourself, we do.
REVIEW GENERATION
As mentioned above, reviews can give you an important look at how your business is performing and what you can do to better serve your customers. Grow positive sentiment on review sites with our automated review generation campaigns which allow for internal assessment of personnel by tracking review volume and rating.
After we take care of the initial account setup, a self-service platform dashboard, Birdeye, will allow you to assess review performance over time to track your progress by looking at review volume and rating trends. Plus, features like review alerts can notify you of reviews via email or text so you can address them quickly. The client is responsible for contact upload to the system.
SOCIAL MEDIA ADVERTISING
Paid ad placement on social media platforms can drive leads, clicks, or reach for your brand, resulting in more business! Creative ad production can help you deliver an engaging message to your clients. We can provide a dedicated strategist to manage your campaign, from handling your budget and targeting to assessing performance and creating compelling ads.
Whether you want more clicks on your website or more engagement with your content, or you want to make an impression on potential clients, we can provide you with effective social media advertising and engagement metrics to demonstrate the impact.
DISPLAY ADVERTISING
Targeted Digital Display raises awareness for what your brand can offer; can create demand for your services and products where it did not already exist; and will help convert prospective customers who are actively seeking your services and products.
Digital display is targeted geographically to your ideal customer according to audience, behavior, context, and retargeting.
EMAIL MARKETING
Connect with prospective clients with email marketing that’s designed to appeal to your targeted audience. Email marketing includes curated, distributed content and reporting to show the impact of the campaign. We have more than 500 targeting options and can help you decide on email recipients based on interest, demographics, geographic location and more! We utilize thousands of key microtargeting factors in combination with precise geographical targeting that allow us to custom-create the perfect list that is tailored to reach your exact target audience in a true multi-channel marketing approach.
We guarantee 100% delivery of your email campaign. If a message is bounced back, it is immediately replaced with a valid deliverable record. All emails are designed for phone, tablet and desktop screens.
BRANDED CONTENT
Engaging and thoughtful content is the premier marketing tool for businesses! A personal narrative can compel customers to be a part of your story, and Hearst’s content team can develop clear, concise content which delivers that narrative.
Backed by Hearst, we have access to the 8th largest audience on the internet, with 155 million unique viewers. All of the creative content we develop will be delivered directly to your target audience! In turn, you’ll be provided with real-time reporting data.
